I design prints that balance strong visual identity with practical production requirements. My work includes placement and allover designs for both fashion and interior contexts, developed through illustration, digital techniques and structured repeat building. Click here to see more childrens prints.

These are some of the prints from my pattern collections, applied on a girls’ garment created and rendered in CLO3D.

Simple repeat pattern for shirts, created in Adobe Illustrator and visualized in CLO3D.

Simple repeat pattern for shirts, created in Adobe Illustrator and visualized in CLO3D.

Here I show the two most well‑known prints I developed during my time at Panos Emporio.

The Meander print supported a new product innovation with roll‑up legs, using a classic Greek meander motif combined with logo text.

The navy print was used for both male and female swimwear in mix‑and‑match styles, offering a great opportunity for anyone to create their preferred bikini combination.

At Hillevi I both designed prints from scratch and reworked prints sourced from Stylesight.

I created this snowflake print from scratch and developed a jacquard knitted sweater where the patterned section was reorganized.

I designed sevral prints for several seasons for Dughult of Sweden

The Honerose print was created from photos I took and reworked in Photoshop and Illustrator. It was developed in several colorways, including a dark navy version, and printed on an Italian silk fabric.

The leaf was drawn in Illustrator to be subtle and appealing even to people who do not usually prefer prints. It was printed on a viscose crepe.

The star print was also created in Illustrator and inspired by ceramic tile patterns that were highly fashionable at the time.

The orchid print was created from photos of my own plants and then reworked into prints using Photoshop layer overlays and repeat construction in Illustrator. It was printed on an Italian silk fabric.

I created this placement print and allover print for the byTiMo collection.

Hope your day is treating you kindly!

© 2026 Magdalena Eriksson — All visual content created by me.